From Relatable to Profitable: The Content Shift Beauty Pros Need
A relatable online presence may grow your audience, but only strategic, conversion-driven content will turn that audience into paying clients.
Five Ways to Get More Clients (Without Burning Out or Guessing)
Five proven, strategic ways beauty professionals can attract more customers, build trust, and grow a profitable business without relying on hustle or guesswork.
What To Do When Your Beauty Business Isn’t Making Profit (Before You Even Think About Giving Up)
A strategic roadmap for beauty professionals who want to revive a struggling business, rebuild profit, and pivot with confidence.
Things That Shock Me as a Beauty Business Strategist
A beauty business strategist reveals the surprising gaps holding most beauty pros back, and the strategic shifts that can transform their bookings, brand, and income.
Why Every Beauty Pro Needs a Social Media + Business Strategy in 2025
A social media and business strategist gives beauty pros the clarity, structure, and proven strategy they need to grow faster, show up confidently, and build a profitable brand with purpose.
5 Things I Stopped Normalizing in My Beauty Business (And Why You Should Too)
Discover the habits I stopped normalizing in my beauty business, and the mindset shifts that helped me scale from overwhelmed artist to CEO, now taught inside my expert-led coaching program.
What I Wish I Told Myself When I Was a Struggling Beauty Pro
The honest lessons she wishes she knew as a struggling beauty pro — from avoiding burnout to building balance, systems, and long-term success in your beauty business.
Do You Really Need an LLC for Your Beauty Business? Here’s the Truth.
In this guide, I break down what an LLC really is, when it makes sense to form one, and how to legally protect your beauty brand.