Transform your salon or beauty brand with sensory marketing. Learn how engaging sight, sound, smell, touch, and taste creates loyal clients, boosts referrals, and makes your beauty business stand out.

Discover the 3 types of content every beauty pro needs to book clients consistently—educate, inspire, and engage for a calendar full of dream clients.

Finding your niche is the secret to standing out in the beauty industry. This guide breaks down how to define your ideal audience, showcase your unique skills, and create a marketing strategy that attracts clients who truly value your work.

You’re talented, trained, and passionate — so why is your inbox quiet? The truth is, great artistry isn’t enough if your message is unclear, your booking process is clunky, or your brand feels inconsistent. In this post, we break down the three biggest gaps costing beauty pros their dream clients — and how to fix them so you can go from overlooked to fully booked.

Most beauty entrepreneurs are promoting their services online but are missing one powerful tool: public relations. In this blog, beauty business coach Barbie Patel shares how PR can help makeup artists, estheticians, and wedding pros get featured, build trust, and attract premium clients, without needing a publicist.

Before you take a single client, make sure your beauty business is legally protected. From licenses to contracts, I’ll help you get set up the right way, so your business is safe, secure, and ready to grow.

Raising your prices can feel scary, but staying stuck in burnout is even scarier. If you’re overbooked, overdelivering, or hearing “That’s it?” when you quote your rates, it’s time to reassess. This blog breaks down five clear signs you’re undercharging and shows you how to raise your prices with confidence, clarity, and integrity.

Luxury isn’t about how much you spend—it’s about how your brand is experienced. At Beauty CEO University, we help beauty entrepreneurs create premium-feeling brands through intentional design, clear messaging, and emotional storytelling.

Luxury is built through clarity, consistency, and connection—not price tags. And yes, you can start today.

We’re taught that building wealth means working longer hours, juggling side hustles, and always staying busy. But what if that’s only half the story? Over time, I discovered that true financial growth doesn’t come from burnout—it comes from clarity. In this post, I’m sharing the five quiet habits that helped me grow my income, protect my energy, and build lasting wealth—without adding more to my plate. These are the behind-the-scenes shifts that changed everything for me.

If you’ve ever wondered how to stay top-of-mind with clients between appointments or turn casual followers into loyal customers, this is your answer. Discover how email marketing can elevate your beauty brand, simplify your content strategy, and grow your business in ways social media alone just can’t.

Putting yourself first isn’t selfish—it’s the strategy behind sustainable success. This blog unpacks the dangers of hustle culture and emphasizes the power of self-awareness, boundaries, and aligned action. By investing in your personal growth and redefining success on your terms, you can build a business that thrives without burning out.

When you spend more time watching others than building your own vision, you lose focus, stifle creativity, and drain the confidence you need to grow. This blog dives deep into why comparison is so toxic to your business—and what to do instead. If you’ve ever felt behind or stuck in the scroll, this one’s for you.

Learn how to build a pro makeup kit on a budget! Discover essential products, tools, and tips 

Learn how to use Instagram to grow your beauty brand, attract dream clients, and post with purpose.

It all begins with an idea.