Transform your salon or beauty brand with sensory marketing. Learn how engaging sight, sound, smell, touch, and taste creates loyal clients, boosts referrals, and makes your beauty business stand out.

Discover the 3 types of content every beauty pro needs to book clients consistently—educate, inspire, and engage for a calendar full of dream clients.

Finding your niche is the secret to standing out in the beauty industry. This guide breaks down how to define your ideal audience, showcase your unique skills, and create a marketing strategy that attracts clients who truly value your work.

You’re talented, trained, and passionate — so why is your inbox quiet? The truth is, great artistry isn’t enough if your message is unclear, your booking process is clunky, or your brand feels inconsistent. In this post, we break down the three biggest gaps costing beauty pros their dream clients — and how to fix them so you can go from overlooked to fully booked.

Most beauty entrepreneurs are promoting their services online but are missing one powerful tool: public relations. In this blog, beauty business coach Barbie Patel shares how PR can help makeup artists, estheticians, and wedding pros get featured, build trust, and attract premium clients, without needing a publicist.

Raising your prices can feel scary, but staying stuck in burnout is even scarier. If you’re overbooked, overdelivering, or hearing “That’s it?” when you quote your rates, it’s time to reassess. This blog breaks down five clear signs you’re undercharging and shows you how to raise your prices with confidence, clarity, and integrity.

Luxury isn’t about how much you spend—it’s about how your brand is experienced. At Beauty CEO University, we help beauty entrepreneurs create premium-feeling brands through intentional design, clear messaging, and emotional storytelling.

Luxury is built through clarity, consistency, and connection—not price tags. And yes, you can start today.

If you’ve ever wondered how to stay top-of-mind with clients between appointments or turn casual followers into loyal customers, this is your answer. Discover how email marketing can elevate your beauty brand, simplify your content strategy, and grow your business in ways social media alone just can’t.