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The Beauty Lab
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Beauty CEO Univeristy
The Beauty Lab
About
Resources
Coaching
Blog
Gallery
Beauty CEO Univeristy
The Beauty Lab
About
Resources
Coaching
Blog
Gallery
Why Most Beauty Businesses Aren’t Fully Booked (And How Strategy Fixes It)
Gianna Bottalico 1/21/26 Gianna Bottalico 1/21/26

Why Most Beauty Businesses Aren’t Fully Booked (And How Strategy Fixes It)

If you’re great at what you do but still not fully booked, the problem isn’t your skill—it’s your strategy. This blog uncovers the most common mistakes beauty professionals make and shows how a CEO-level approach to marketing can transform your bookings and income.

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What To Do When Your Beauty Business Isn’t Making Profit (Before You Even Think About Giving Up)
Barbie Patel 12/11/25 Barbie Patel 12/11/25

What To Do When Your Beauty Business Isn’t Making Profit (Before You Even Think About Giving Up)

A strategic roadmap for beauty professionals who want to revive a struggling business, rebuild profit, and pivot with confidence.

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Things That Shock Me as a Beauty Business Strategist
Barbie Patel 12/4/25 Barbie Patel 12/4/25

Things That Shock Me as a Beauty Business Strategist

A beauty business strategist reveals the surprising gaps holding most beauty pros back, and the strategic shifts that can transform their bookings, brand, and income.

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